Interaction

​Interactive storytelling transforms content into an experience where the target audience makes decisions, playfully tests processes, and controls the story itself. This way, knowledge stays where it belongs: in memory.

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The Story PowerUp!

Effective information transfer is becoming an increasingly greater challenge in the face of the multitude of media competing for our attention daily.

In intranet, website, and even internal training platforms, there is great potential to not only inform employees, customers, or applicants but to make them true experts through active experience.

I offer a wide range of concepts: from optimization and new approaches for your internal training to complete games that will delight your customers.

Hans Handrail –
Interactive Training

The security ambassador of Migros Industry, Hans Handlauf, was used not only for illustrations and animations, but also on the internal training platform. I conceived various scenarios for knowledge transfer. My goal was to create a red thread through the training with Hans as mentor and supporter.

i want that too​

Playful Christmas greetings

Suppliers and customers receive dozens of Christmas cards, mailings, or advent calendars today. How can you stand out?

My approach was to create a real, playful added value!
For three years, I realized an annual Christmas game at Migros Industry. The result: customers, suppliers, and employees interacted playfully with the diversity of Migros products.

Klaus-Generator

2022 users were allowed to assemble their own santa claus. in the bag then the favorite products from migros could be added. the final result was then shared uncomplicatedly via share button on linkedin.

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Catch the product

2023 revolved around fast reflexes! Santa throws gifts from a Migros branch. The goal is to collect as many Migros products as possible with our shopping cart within one minute! But beware: a competing product can also be included from time to time. If it gets into the cart, there will be point deductions of course. Here too the high score could be shared on LinkedIn.

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Living room search

​2024 it then became cozy again: next to dog and cat several Migros products have hidden themselves in this cozy living room too. The goal was to find all products and thus guarantee a successful Christmas party.

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Do you have an interactive project?
Then let's talk about it!

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